中文
China Auto Market2018-13-11
Take Buick for example, it is a brand long associated in the US with drivers who have a soft spot for the special. However, it’s one of the hottest luxury cars in China.
But no vehicle in China has developed as strong a reputation as the Audi A6, the top choice of Chinese officials. From the country’s southern cities to the capital of Beijing, the A6’s slick frame and invariable windows emit an aura of power.
“Actually Audi is the car for government officials,” said Wang Zhi, a Beijing taxi driver. “It’s always best to yield to an Audi--you never know who you’re messing with, but chances are that it’s someone important.” Even if Chinese’s brand associations can seem remote to those outside the country, Zhang Yu, a car industry analyst in Shanghai, said they will prove to be important to sales in the coming decades. “China is already the largest automobile market in the world. No car company can afford to overlook its Chinese brand,” he said.
With annual growth of above 30 percent in recent years, the Chinese auto market is rapidly surpassing the American market and becomes the world’s most profitable and strategically important auto market. Foreign-origin brands accounted for 64 percent of total sales in 2010, according to the China Association of Automobile Manufacturers.
But no vehicle in China has developed as strong a reputation as the Audi A6, the top choice of Chinese officials. From the country’s southern cities to the capital of Beijing, the A6’s slick frame and invariable windows emit an aura of power.
“Actually Audi is the car for government officials,” said Wang Zhi, a Beijing taxi driver. “It’s always best to yield to an Audi--you never know who you’re messing with, but chances are that it’s someone important.” Even if Chinese’s brand associations can seem remote to those outside the country, Zhang Yu, a car industry analyst in Shanghai, said they will prove to be important to sales in the coming decades. “China is already the largest automobile market in the world. No car company can afford to overlook its Chinese brand,” he said.
With annual growth of above 30 percent in recent years, the Chinese auto market is rapidly surpassing the American market and becomes the world’s most profitable and strategically important auto market. Foreign-origin brands accounted for 64 percent of total sales in 2010, according to the China Association of Automobile Manufacturers.